Client: Help Scout
Created at: Focus Lab
Medium: Motion Design
Application: Bumper Animation
Help Scout came to Focus Lab looking for motion design around their new internal rebrand. The motion was going to be used mostly as their main bumper, but they also wanted a loading animation that related. We walked the client through a 3 week process, delivering three initial directions and iterating on the one they gravitated towards.
To the right you can look through initial sketches and two loading animation directions that didn't make the cut.