Serverless is a company that creates a toolkit for deploying and operating serverless architectures. I worked on a logo animation for their new branding.
This process led the Focus Lab team and I to push the concept of breaking the norm by creating a promotion video as well. For the video we filmed a plexi glass sheet being spray painted in hopes to capture the dripping paint. We took the footage and applied it over the promotional video. The photos to the right show a glimpse of the process.
While creating motion there are alway alternate versions and further exploration that end up in the creative graveyard. Although these didn't make the cut, they still show the process of creation.