William kesling
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Pearl

 

A24 | Pearl

Client: A24

Created at: Watson Design Group

Application: Social Marketing Campaign

Contributors:

  1. Hleb Marholin : Creative Director

  2. William Kesling : Creative Director / Editor / Motion Designer

  3. Make Fede : Art Director / Designer / Motion Designer

  4. Matt Grippi : ACD

  5. Angelica Maleski : Account Director

 
 
 
 

Overview

A24 came to us to define the social campaign for Pearl, a Wizard of Oz styled, 70s grindhouse grit nightmare prequel to A24’s X. Pearl, herself, is faces with bigger than life dreams of being in the movies she’s seen on the silver screen. However she's suppressed by her family and that conflict plants a deep evil that encompasses her character. We chose to highlight not only the era of the film, but also the thriller, slasher esthetic. Our content and concepts drew comparisons to X while also exploring this entirely new side of Mia Goth’s monstrous character.

 
 
 
 
 
 
 

Interactive

We created an interactive Instagram filter that brought fans into the world of Pearl. The filter allowed individuals to smile which then triggered a technicolor world where they would be splattered with a surprise shortly after the transformation - all fun and games.