Ferrari

Client: Neon

Created at: Watson Design Group

Medium: Art Direction | Editing | Motion Design

Application: Social Campaign

Contributors:

1. Hleb Marholin : Creative Director

2. William Kesling : Art Direction | Editing | Motion Design

3. Ralph Rodriguez : Art Director

4. Jason Fang : Motion Designer

Overview

We collaborated with NEON to establish both the graphical treatment for reviews and subtitles, as well as to define the social-forward edits for the campaign. The edits were intended to be tonally led with an emphasis on brief moments. By relying on sound design and careful clip selection, we curated a catalog of 5 to 20 second edits that could be individually tailored for social audiences.